Mars is celebrating "women who are flipping the status quo" by releasing packages of all-female M&M's candies.
So which M&M's are female?
The green, brown, and purple ones.
"The M&M'S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America in a press release. "Women all over the world are flipping how they define success and happiness while challenging the status quo, so we're thrilled to be able to recognize and celebrate them – and who better to help us on that mission than our own powerhouse spokescandies Green, Brown and Purple?"
As part of this campaign, the company plans to support various charities and organizations that are committed to uplifting and empowering women.
They are also giving the public the opportunity to nominate women in their lives who are "flipping the status quo" for a chance to win a $10,000 grant for their organization. Visit mms.com by January 15th to nominate someone.
Source: PR Newswire