Influencer in Hot Water After Using Ukraine-Russia Conflict to Boost Brand

WeWoreWhat founder Danielle Bernstein is in some seriously hot water for using Russia's invasion of Ukraine to help boost her brand.

The influencer, who has more than 2.8M followers on her Instagram page 'WeWoreWhat,' posted some photos of herself in a series of bathing suits with some pretty distasteful captions that have since been edited.

According to Page Six, The original caption read, "When I say you can do both, I truly mean it. You can post about fashion and post about world issues. You can raise awareness for your new collection while also raising money to give back."

She added, "You can go about your day while also showing compassion and reaching out to others."

This post was followed up with Bernstein promoting her fashion brand and new swimsuit collection. She claimed that the proceeds raised from this collection would go directly to Ukraine. On Monday, a post was made to WhatWeWore's Instagram claiming that the team sent $250,000 over to Ukraine.

However, another fashion brand, @The_Rogue_Essentials posted to her Instagram page saying that Bernstein's claim to have donated the funds is simply untrue.


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