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Target will sell its June Pride Month collection in fewer stores after last year's backlash over LGBTQ+-themed products.
Target and other companies, including Bud Light, were hit by customer boycotts that affected sales.
So, LGBTQ+ merchandise will only be sold in half of the chain's nearly 2,000 stores, according to Bloomberg.
Last year during Pride Month, Target employees fended off customers who were offended by products such as transgender swimsuits.
Target plans to offer the full assortment of the Pride merchandise online and in select stores "curated based on guest insights and consumer research," according to a Target spokesperson.