Daniel James Scott-"ShoppableTV"

Daniel James Scott, Tampa Bay Tech COO & Executive Director, joined AM Tampa Bay to discuss "ShoppableTV."

According to NBCUniversial, "ShoppableTV is a new, seamless shopping experience that gives viewers the opportunity to purchase products within the environment of their favorite TV show. This new capability redefines the purchase funnel for NBCUniversal partners, and allows viewers to shop in new, innovative ways."

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