Why Are So Many People Throwing Cheese On Babies Faces?

You may have seen a baby with a slice of cheese on their face all over the internet.

The 'cheesed challenge' is when you "Say Cheese" and throw a slice of cheese at their face to see their reaction.

From the video's on the internet, it seems babies don't know what to do when this happens.

What do you think of this challenge?

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