CEO Spotlight: Joe Marinucci Digital Media Solutions

Joe Marinucci Bio

A natural entrepreneur and innovator, Joe’s track record of success speaks to his ability to help brands generate substantial and consistent ROI for their marketing spend. Prior to DMS, Joe was President and Co-Founder of direct response marketing firm Interactive Media Solutions where he focused on a broad array of direct marketing solutions for the firm’s clients. Joe currently serves as a Board Member of LeadsCouncil where he advises member companies in the online lead generation space to promote best practices across all industries. Prior to starting his professional career, Joe earned a Bachelor of Science in Accounting from Binghamton University.

Being a true believer that success can only be measured by the degree of balance one achieves in their life, Joe expends energy outside of work in a very positive fashion: He is a proud father of two beautiful children. He has helped raise hundreds of thousands of dollars for charitable programs through athletic endeavors, including his ongoing quest to climb the Seven Summits (Mt. Kilimanjaro in 2003, Mt. Denali in 2014, and first attempt on Mt. Aconcagua in January 2016) in partnership with St. Jude Children's Hospital. Joe is an avid triathlete having completed 4 Ironman distance events and guiding a blind athlete through a 5th. He represented the USA as an amateur athlete at the 2009 ITU World Triathlon Championships. In June of 2016, Joe co-captained Team DMS with company COO Fernando Borghese to overall victory in Race Across America (RAAM). Joe has served those communities in which he has lived as a volunteer firefighter and part time law enforcement officer.

Company Info

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including and or the performance marketing technology Sparkroom, visit

In the News

CLEARWATER, Fla., Sept. 6, 2018 /PRNewswire/ -- Digital Media Solutions (DMS), the fastest-growing independent digital advertising agency, announced it acquired the personal lending marketplace. is an innovative and data-driven platform that connects consumers with financial services brands. Now part of the DMS portfolio, expands the company's award-winning consumer finance division with its proprietary technology that creates more opportunities to scale customer acquisition goals for clients in insurance and financial services.

"The acquisition of the Better Loan Choice marketplace is a strategic transaction that will allow DMS to further scale our personal lending business," said Joe Marinucci, CEO of Digital Media Solutions. "This directly enhances our consumer finance business and—along with our award-winning division Best Rate Referrals—the Better Loan Choice marketplace will continue to connect consumers with lenders that better understand their personal finances and make smarter financial decisions."

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