CEO Spotlight: Charles Watson Chief Development Officer and Interim CEO

Charles Watson Bio — Chief Development Officer and Interim CEO

Charles Watson took over as Tropical Smoothie Cafe's Interim CEO in 2018. Prior to that, he was named Chief Development Officer in 2016 after serving as VP of Franchise Development since 2010. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. To date, he’s executed over 500 franchise agreements in over six years for Tropical Smoothie Cafe, including six area developer territories, and developed and implemented a customized real estate site model to drive higher AUV for the system. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia.

Company Info  

Tropical Smoothie Cafe, is one of the fastest growing franchise concepts in the country, inspiring healthier lifestyles across the U.S., with over 700 locations nationwide. With snack and meal options for any time of day, Tropical Smoothie Cafe serves better-for-you smoothies, wraps, sandwiches, and flatbreads. Upgraded app technology and enhanced mobile ordering capabilities further elevate the digital and dine-in cafe experience and emphasize the brand's focus on convenience. The rapidly growing franchise has received numerous accolades including rankings in QSR's Best Franchise Deals, Entrepreneur's Franchise 500, Forbes Best Franchises and Fast Casual's Top 100 Movers and Shakers in 2018, as well as Franchise Times' Top 200+ and Nation's Restaurant News' Fastest Growing Chains in 2018. The company is looking to add qualified franchisees throughout the Tampa area to its growing brand. The better-for-you food franchise currently boasts an average unit volume (AUV) of more than $681,000 – the highest in the company's 21-year-history – with the top 50 percent reporting an AUV of more than $873,000.

Connect with Tropical Smoothie:

Tampa Event Website:

Franchise Website:




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