University of South Florida President Judy Genshaft unveiled a brand new logo for USF during her annual fall address on Wednesday. The new logo features the school's mascot front and center, along with a new color-scheme, and is the start of an entire re-branding concept for the school.
This new logo will be used exclusively for USF academics- the school's athletics logo will remain as-is. Along with the logo, the school has released a new slogan- "Be Bullish".
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