PLANT CITY (970 WFLA) -- The Florida Strawberry Festival announces its theme for the 83rd annual festival, in March of 2018.
Spokesperson Lauren McNair says they've chosen "Building New Memories" because of the new seating for fans at the Festival's soundstage, as well as a new vendor area for exhibitors, corporate sponsors and Future Farmers of America chapters.
Musical acts for the festival are expected to be announced in November.
The 2018 Festival runs from March 1st to 11th in Plant City, the nation's winter strawberry capital.